Tag: godox

In recent years, we’ve seen a steady rise in the popularity of what many call the “flash look”, a style that embraces the direct, on-camera flash aesthetic. This has sparked a growing demand for compact, budget-friendly flashes from a range of manufacturers. I still remember when Godox was among the early pioneers of this trend, especially with their Lux series. Back then, these flashes were mostly manual, but clearly, the evolution hasn’t stopped there.

Intro

Announced on May 24, 2025, the Godox iT30 Pro is the latest entry in their new iFlash series, and it took me by surprise. I always believed a TTL-capable compact flash would arrive eventually, but I didn’t expect it to come this soon.

Now, to be fair, Godox isn’t the first to bring TTL into a compact form factor. We’ve seen it before in the Leica SF 60 and Nissin i40 (but they are now “bigger” than the iT30). But what sets the iT30 Pro apart is that it’s Godox’s first TTL flash that supports direct, on-camera use in such a small footprint.

Before diving into the review, I want to extend a big thank you to the kind folks over at Godox for generously sending not one, but two iT30 Pro units my way. That said, as always, all thoughts and opinions shared here are entirely my own, honest and unbiased.

Design and Build Quality

First impressions? It’s slightly thicker than your typical compact flash, but noticeably shorter in depth. It’s not exactly pocketable, but it still fits easily into most camera bags without hogging much space.

At 120 grams, it feels a bit heavier than I expected, especially when compared to the Viltrox Vintage Z1 (116 grams). The weight, I suspect, comes down to the dense build and internal battery. That said, the construction feels solid. The body is made of high-quality plastic, and it’s available in two finishes: black and silver. Personally, I find the silver version to be a perfect visual match for any silver Fujifilm body, it just looks right.

Control

The iT30 Pro keeps things simple. It features a 2.8-inch touchscreen, which is where most of your interaction happens. The interface is responsive, and it’s intuitive enough for both beginners and experienced users.

Aside from the screen, there are a few physical controls: a rotary dial, three function buttons next to the screen, a release button, and a WN (Wide/Narrow) switch.

The rotary dial mirrors the touchscreen in functionality and is a thoughtful addition for those who prefer tactile control or if you’re shooting with gloves on and can’t reliably tap a small screen.

The WN switch controls the built-in diffuser. In “W” mode, the diffuser spreads the light for more even coverage at closer ranges. In “N” mode, the beam is more focused, ideal for subjects at longer distances.

The three physical buttons are clearly labeled and do exactly what you’d expect, no confusion here.

Flash Power

The iT30 Pro has a Guide Number of 15 at ISO 100. That’s not earth-shattering, but it’s more than adequate for typical use cases like street photography, travel, or casual portraits.

Price Point

At just 75 USD / 100 SGD, the iT30 Pro is very competitively priced — especially for a flash with TTL capability and wireless triggering support. For what you’re getting, this flash delivers solid value.

Others

Powering the flash is a built-in 900mAh battery, which charges via USB-C. In my tests, it took slightly less than an hour for a full charge, pretty reasonable.

Godox claims it can deliver up to 560 flashes on a full charge, which is quite impressive for a compact unit. Even if you take a conservative estimate and reduce that by 20%, you’re still looking at enough juice to last an entire day of casual shooting.

What really caught my attention, though, is its full wireless functionality. You can pair it with other iT30 Pro units or any Godox flashes using the same wireless system. That opens up a lot more creative possibilities. Imagine setting up a few of these around a room and syncing them all together. Pretty wild for something this small.

Who is this for?

Travel Photographers: Its small size, built-in battery, and USB-C charging make it a perfect companion on the go. No need for bulky chargers or spare battery packs.

Beginner Photographers: If you’re just starting out with flash photography, TTL makes the learning curve less intimidating. You can focus on composition without worrying about manual power settings.

Pros?: While I don’t expect commercial photographers to rely on this for big assignments, some might find it useful as a lightweight fill or backup flash. It really depends on their workflow.

Conclusion

The Godox iT30 Pro is a solid little flash with a surprising amount of functionality packed into a compact body. With TTL, wireless control, and a friendly price tag, it ticks a lot of boxes for hobbyists, travelers, and beginners alike. It may not replace your full-size speedlight, but it’s a great addition to any kit, especially if you’re a Fujifilm shooter who appreciates matching aesthetics. Godox clearly isn’t done innovating in the compact flash space. If this is what they’re doing now, I can’t wait to see what the next iFlash series has in store.

Thank you for reading.

Disclaimer:
1. All the shots taken here are shot by me.
2. Most of the shots are straight out of the camera with some shots edited via In-Camera Raw Processing.
3. The opinions are based on my experience. If there is any mistake, please kindly drop me a message and I will gladly make the amendment.
4. I reserve ownership of these images, if you wish to use my images, please notify me.

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