The Sigma BF—arguably the most minimalist camera of our time—has officially launched in Singapore. I’m grateful to have been invited by Mr. Lawson from Sigma Marketing (Singapore) to attend the launch event, which took place at Artizen Singapore. While the venue was more compact than I had anticipated, it turned out to be a cosy and thoughtfully arranged space.
Right: The Sigma ambassador from Malaysia, Mr Wesly Wong, explaining the philosophy behind the design of Sigma BF
Following the opening segment, we were grouped into small teams of three, each guided by a Sigma staff member, and began exploring the charm of this unique camera. The user interface—distinctly different from the conventional design—caught my attention right away. Surprisingly, it took me less than five minutes to get the hang of it and feel completely comfortable using it. It’s impressively intuitive.
There are several lenses with several camera bodies. But somehow, I am fated to try with my recently reviewed Sigma 16-300mm f3.5 – f6.7 DC OS (and manage to test out the Sigma 90mm f2.8 too), at least I get to hold onto the silver color.
Thank you for reading.
Alwin Kok 